Creatività: dove noi tecnici possiamo migliorare

  Douglas Bowman - Visual Designer - lascia Google e si  racconta:   

When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data

Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better.

Without conviction, doubt creeps in. Instincts fail. “Is this the right move?”

   Brian Eno si racconta:  

You can either take the attitude that it has a function and you can learn how to do it, or you can take the attitude that it's just a black box that you can manipulate any way you want.

And that's always been the attitude I've taken, which is why I had a lot of trouble with engineers, because their whole background is learning it from a functional point of view, and then learning how to perform that function.

Fonte: Goodbye Google
Fonte: Informatica e Design 2° (Brian Eno)

Print | posted @ lunedì 30 marzo 2009 23:38

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