So, click here to get the full, free version 
  of Coding Slave, the Novel, in PDF format. Pass it around to your friends. 
  Give it to your coworkers. Slide it under your boss's door."   
 I think Bob is going to get back what he's given 
  away ten-fold. What's probably going to happen is that I'm going to start 
  reading the book, then notice that I like it, which will make me order the 
  printed version to read whenever however I want. And I won't be the only one, 
  I bet.
  
 Very cool