Che dire... poi venitemi a dire che la tecnica dell'individazione delle persone non è efficace:
As part of my remit of making TechEd 2007 on the Gold Coast a wildly successful experience for all attendees, I'm putting together a series of personas so we can look at whether a particular activity or feature makes sense. ...CUT... My expectation is that we'll end up having half a dozen or so personas that we use, but I'm just going to start with two. ...CUT...
Ulrich
Ulrich is an über-geek. He is probably an MVP, a TechEd speaker and is certainly an expert in his field. Ulrich doesn't generally go to TechEd sessions (unless he's presenting), preferring instead to hang around on the Expo floor (where's there's power and connectivity) chatting to others. Ulrich gets most of his information online, with blogs and podcasts featuring prominently. He has a blog that many of the delegates already read. Ulrich's at TechEd to make connections, to network and, perhaps, to get some business. Ulrich's been to 4 or more TechEds in Australia, and several more overseas.
Questions
do you identify with Dave or Ulrich (remember, this is only the first two of the six or more personas we will have)?
Have I missed any important characteristics? 
Si... mi sento molto Ulrich... 
Fonte: TechEd 2007 Thinking Part 2 - Personas